I’d love to tell you that Amy and Jonathan Cohen packed up an old Volkswagon Beetle Bus and left Long Island for the Hudson Valley!

Well, Most of that is true! It’s just the order they happened in that’s a bit different. You see, Jonathan did make a trip to New Paltz in a VW Beetle Bus with some friends; as he often did growing up…and Amy her first trip up was with Jonathan after they had met and been dating for a while. They were looking for a place that had a Greenwich Village Vibe but more affordable. That was in 1998 and you can say they have NEVER looked back!

THE GROOVY BLUEBERRY CLOTHING COMPANY is Worldwide!  They are in major department stores like Bloomingdales, Lord and Taylor and Buy Buy Baby a 150 store chain. They are on Amazon, Ebay and Etsy. They ship to England, Australia and Canada…and it all started from a storefront here in the Hudson Valley, in New Paltz on Main Street!

When Amy and Jonathan met she had already graduated from Cornell with a fine arts degree. She was recruited by Macy’s and was hired as a floor manager in their womens accessories department. At twenty-one she managed a crew of fifty employees. She then became a trimmings designer and salesperson followed by a job as a national sales manager and buyer for a luxury womens fabric company. At twenty-four she was traveling the world! Her favorite trips were to trade shows in France where she was inspired by the new lines.  Jonathan AKA: Mr. Blueberry operated Jonathan David a retail store in Brooklyn for fifteen years. One thing led to another and they started doing flea markets in Long Island. At this time Jonathan also had a career in publishing in Long Island… Fast forward to after the birth of their first child they were looking to leave city life behind.  They opened their first location at 57 Main Street and New Paltz welcomed them saying they “Brought A Rainbow To Town”. They say what was a dreary town turned brighter and cafes and other shops started to follow. That Christmas they started designing clothes.

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Amy, how did you conceive the brand name the Groovy Blueberry Clothing Company?

It was a lightning bolt that went thru my husbands brain as he was approaching exit 18 on the NY State Thruway.

 How is it your cotton so soft? 

We only use combed ring spun yarn. It’s high quality cotton and the ring spun process is what makes it so fluffy.

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 Where is your hand dyed clothing made in the USA?

Our signature pieces are cut and sewn in Brooklyn, New York. We are proud to use the very best domestic fabrics in our clothing line. Because we are domestically sewn and locally dyed we are able to provide a quick turn on our products to better large department stores and mail order catalogs. Anything we can source locally from small family business. We are the maker; so our products originate with us! That’s about as local as you can get!

 What are your 3 best selling categories and what items are best sellers in those categories?

Childrens Clothing such as baby onesies, baby & girls dresses and yoga clothes for kids. Womens Clothing, Accessories and Jewelry. . . dresses, tops, tees, bottoms scarves, hats, fashion accessories, costume jewelry and handmade fine jewelry. Our Best sellers are Tee shirts, babies, kids, adults and plus size too!

 Tell us about your amazing yoga pants?

They are a second skin! Women Live in Them! Many Women collect them! We offer over a hundred colors and have just added plus sizes to this category.

They do not fade or shrink when you wash. The items are always preshrunk as we wash them two times in dyeing process. Women Live in them!

How did the Groovy Blueberry bandaids come about?

We were invited by OUCHIES the Designer Band-aid Company. We designed the boxes and bandaids and they sell to customers in 11 countries and we get a small commission. These are also available at our shops and on our website.

  Your worldwide…How does it make you feel? 

I feel Proud!!! This is a good example of the little train that could! Groovy Blueberry is a miracle. It just goes to show you that if you believe in yourself you can do anything!

 What are new projects you are working on?

Wow!! Besides NEW products: dresses, special jewelry and the usual! Groovy Blueberry is working on a campaign to empower artists and women in town. We have been featuring local artists, crafts people, musicians etc., on our property adjacent to our company store at 1 Water Street in New Paltz. We are bringing new life to the riverfront in New Paltz and helping to create a better community. I am also considering running for an office in our local government as I do not feel the needs of our business community are being represented.

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What Should People Know about the GROOVY BLUEBERRY ClOTHING COMPANY brand?

It’s about feeling good & being who you are!

Fall 2014 The Groovy Blueberry Clothing Company Promo Video

1 Water Street & 57 Main Street, New Paltz 12561


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Melissa Tyler

Melissa Tyler

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